- No categories
This year has seen a record number of companies having successful IPOs before ever reaching profitability.
TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face.
After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love affair with fashion. The fashion industry is on the ropes.
It is not as bad as you are hearing. It is temporary. It presents an enormous opportunity.
Most of what we call department stores these days are effectively large women’s clothing stores with ancillary departments for menswear and childrenswear, and perhaps toys and gift items.
Automotive brands must carefully identify targets and not be afraid to step outside their comfort zones.
In 2020 agencies of every size and type will finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action and a compounding pressure to both perform and transform simultaneously.
Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.
Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that.
Only by owning your audience can you control and dictate your margins.
Social values, storytelling and Instagramability have edged out craftsmanship, exclusivity and price as criteria of luxury – at least in the eyes of these millennial and Gen Z consumers.
The white-glove experience made possible by the concept of the little black book created a personal touch for shoppers and gave them a reason to keep coming back again.
While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands.
Paris-based LVMH knows what luxury consumers want, and year after year it is successful in delivering it to them. But like any other big company, there comes a time when it reaches its zenith and starts to plateau.
In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.
With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.
Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.
It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.
There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.
Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.
A myopic focus on social media as the only growth explanation ignores the complex web of factors that help to explain the rise and prominence of the Fenty brand collective.
