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Luxury marketers this year have had to go through wrenching changes to gear themselves for an upcoming decade where consumers’ involvement with the brand, from start to finish, will be nearly total.
By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.
How one brand stood up to Amazon and took a stand in favor of controlling its retail experience – now key to consumer shopping expectations online and in-store.
The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?
Why the shipping process holds the key to maximizing engagement with new and existing festive customers and inspiring them to come back for more.
LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, with Tiffany & Co. soon to join.
Brands that are GDPR-compliant should be able to easily meet CCPA compliance. However, they must account for some ambiguities.
Luxury marketers and retailers are facing turbulent times with a new generation of wealthy customers embracing an enlightened set of values.
How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?
Quizzes are not simply a plug-and-play commodity. There is an art form to crafting the topic and questions so that consumers can share it across their social media accounts.
While there is certainly ambiguity on the exact number of consumers purchasing through smart speakers, many studies have cited a range of figures with 20 percent surfacing as an acceptable figure to use.
The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.
If the goal is long-term loyalty, how should luxury brands create end-to-end personalization throughout the customer journey in the online retail space?
I first began writing an article that was supposed to be titled “The Top New U.S. Hotels For Your Destination Wedding.” I thought it would be easy to find newly opened U.S. hotels to recommend for luxury weddings.
Chinese consumers account for more than a third of the luxury goods sector’s worldwide revenues, and are still fuelling growth in the sector in spite the ongoing U.S.-China trade war. Should Western brands jump right in?
One of the worst things about the holiday season? It convinces us to abandon our rational thinking and allows us to get caught up in acting for the now rather than for the future.
Premium brands can reap the benefits of Black Friday without compromising their exclusivity.
Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.
In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case.
As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case.
As Alibaba marks 16 years of ecommerce in China and 11.11 enters a new decade, online retail in top-tier cities is saturating and its growth is slowing.
