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A recent lawsuit, filed in Texas and then transferred to New York, pits luxury fashion designer Sophie Theallet against Swedish discount retailer H&M.
What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?
U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.
The Great Depression impelled a “waste not, want not” attitude that dictated consumption patterns for years.
Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.
All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.
As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
The city’s economy continues to decline, and people — expats, young native Hong Kong professionals, Chinese nationals — are leaving.
Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.
Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.
Unease over the virus has the potential to impact purchasing behavior to varying degrees.
Clearly, the next six months will be unlike anything we have seen since 9/11 or the financial crisis of 2008-09.
Does the luxury business follow a business cycle, or is it immune to the twists and turns of the global economy?
With financial markets still in flux and the fourth quarter producing only moderate success at best for many retailers, the retail industry is trying to come to terms with the ways to both provide consumers with a safe shopping experience and achieve their key performance indicators.
Nothing in the business world stands still, and that includes the business of counterfeiting. Luxury goods and fashion companies must continuously evolve their anti-counterfeiting strategies to keep up.
As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.
Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.
Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.
Amazon has been clandestinely operating a luxury retail site called VRSNL since September.
Drawing the attention of potential customers is a far cry from holding it long enough to make a sale.
Fashion is a high-risk business. For luxury retailers, as well as high street players who take their lead from the runway shows, financial success means getting a handle on which designers, collections, trends and “it” pieces will sell best.
