- No categories
Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Nowadays, with the help of artificial intelligence, the customer is in control: able to research, ask questions, receive support and, in some cases, even purchase 24/7 without human intervention.
On April 2, the Court of Justice of the European Union (CJEU) ruled that online marketplace Amazon was not liable for trademark infringement for stocking infringing items for third-party sellers. The opinion failed, however, to address whether Amazon’s deeper involvement in many sales could be a basis for liability.
As the opt-in nature of marketing continues to increase, brands will need to offer the consumer more reasons to interact with them.
Seventy-one percent of consumers report “quality of offering” as the greatest decider of loyalty, meaning a company with a quality product succeeds where a company that only has discounts on inferior products cannot.
With all face-to-face interaction currently replaced by technology, how can managers maintain their relationships with their team members?
When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.
Reduced consumption leads to a decrease in the number of purchased advertisements.
It is impossible to discuss all aspects of the 880-page U.S. CARES Act in a short article, but a few sections may be of interest to the luxury market, particularly as they relate to their sales departments.
Fueled by access to the Internet and international trends, aspiring Indians want enhanced experiences that make their lives better. Cash-rich, time-poor middle class and upper middle class Indians are driving the rise in spending across categories.
The problem with display ads has never been the ads themselves, but poor measurement. Truth is, display ads are far more effective and valuable than given credit.
Unlike Instagram and Facebook, which serve as sources of news and social activism, TikTok remains a place for humor and entertainment, even in the face of the global healthcare crisis.
COVID-19-infected British Prime Minister Boris Johnson’s admittance yesterday to the St. Thomas Hospital in London after a deterioration in his condition brings to the fore a key issue: How to lead in a time of crisis, especially during a healthcare pandemic, when the leader himself is stricken?
Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless.
While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.
With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?
Reaffirms faith in Bain forecast that overall luxury market in China will continue to sustain a compound annual growth of 9 percent to 10 percent through 2030.
Tough times bring out the best in most human beings and institutions. For luxury marketers preparing to reignite their businesses post-pandemic, it is key to stay adaptable, agile and sustainable during the next several weeks and months
Fear is serving as a crippling agent to some, while others choose to see possibilities.
In the months to come, we will turn the corner on this, most businesses will revive, and the stock market will come back.
