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More than 1 billion fashion products had been ordered via the online giant last year – and that is before taking into account any parallel categories such as cosmetics.

The pandemic has accelerated the movement toward globalism and collaboration between governments and the private sector. More and more the wealthy see themselves as global partners – citizens of the world.

To find signposts to the future, look to the traveler: the demand side of the equation.

Beyond the prestige of international tournaments, luxury brands compete to sign the biggest names or artists to win over the “fan fashionista.”

Luxury brands set themselves apart by the sophisticated way in which they analyze customer data and apply its insights to elevate both their digital and human interactions with their clients, stoking the emotional connections that are essential for building brand loyalty.

In today’s world, the entire business cycle is intercepted by digital interventions.

The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.

To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020.

Trade secrets are one of the big four recognized forms of intellectual property. Yet many fashion and luxury goods companies neglect this protection.

Brands, especially prestige or luxury brands, or those we call “Ueber-Brands,” are no longer seen as mere marketing instruments – they are embraced as guiding the enterprise overall.

Representing a countertide from the mass urban exodus, families that had previously migrated from suburbs back to urban centers have now completely reversed their migration driven by COVID-19 and are cycling through the pandemic paradigm of “Pause, Prioritize, Pivot and Purchase.”

While COVID-19 has brought large swathes of the travel industry to a virtual standstill, private aviation at the highest end has recovered to around 90 percent of pre-pandemic levels.

When consumers experience your brand in their Facebook or Instagram feed, they engage with it the same way they would engage with an ad in the front of a fashion magazine: superficially, and in the context of dozens of competing brands.

The supply chain is the lifeblood of the industry. A disrupted supply chain means less sales, less availability, longer wait times and disgruntled consumer attitudes.

Retail associates who are not skilled at developing client relationships or chose not to develop them are increasingly becoming a liability for luxury retailers.

The headline retail story of 2020 is that the pandemic forced stores to close, pushed consumers online and compelled brands to ratchet up their ecommerce operations.

Long before the confirmation of the LVMH takeover, Tiffany was lagging behind rival Cartier on two essential attributes: China exposure and product category diversification.

As the business environment evolves, legal issues that were once obscure or unheard-of now become important. Part of such an effective survival strategy is understanding what the legal trends will be and the best legal strategies to deal with them.

The early numbers are in for the online holiday shopping season, and the future looks bright.

The unreality of 2020 changed the fashion flex. A head-to-toe designer-dressed influencer posing in an exotic location feels sorely out of place and out of different time.

This has been a brutal year for luxury retail. As the COVID-19 pandemic forced lockdowns and retail closures across the globe, the market for high-end personal goods contracted by 23 percent.