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Luxury Unfiltered: The imperative role extraordinary experiences play in elevating luxury
June 26, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.

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Know your clients intimately to attract them consistently
June 24, 2024By

Completing a buyer persona is the first step in building distinctive brands that set businesses apart from the competition.

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Luxury Unfiltered: The industry’s dilemma? Too much focus on hype, too little focus on brand
June 19, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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An inside look at modern global counterfeiting and our best hope for stopping it
June 17, 2024By

Brands are no longer dealing with solo actors or small operations creating knockoffs and selling them on ecommerce marketplaces.

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What luxury retailers can learn from the spread of ambient scenting technology in Japan
June 13, 2024By

While visual aesthetics have always been a focal point, olfaction increasingly plays a crucial role in creating memorable and engaging shopping environments.

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Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
June 12, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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The legalities of online customer reviews for luxury brands
June 11, 2024By

“Buyer beware” has never been so important as that term relates to online reviews.

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AI is redefining the future of luxury homes
June 10, 2024By

In the world of ultra-high-end homes, artificial intelligence is becoming the backbone of a truly personalized, seamless living experience.

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Luxury Unfiltered: Stefano Ricci’s ‘Explorer Project’ is a bold departure from brand norms
June 5, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Are brands delivering pure emotion, luxury’s key tenet?
May 29, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The challenge of luxury storytelling and why most brands miss the mark
May 22, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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From elitism to accessible aspiration: Luxury’s digital swing
May 17, 2024By

The market often struggles to resonate with Generation Z.

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Luxury Unfiltered: The call for urgent action from Italian luxury brands
May 15, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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How will the ban of noncompete clauses impact the fashion industry?
May 10, 2024By

Effective Aug. 21, 2024, existing agreements will no longer be enforceable.

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Luxury Unfiltered: Are luxury brands becoming complacent?
May 8, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.

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Navigating the future of luxury retail with cutting-edge compliance and communication
May 7, 2024By

Today, nearly 95 percent of customers are turning to online reviews before making a purchase.

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Why the FTC’s attempt to block the Tapestry-Capri deal sets a dangerous precedent
May 6, 2024By

The federal agency’s action creates a dangerous precedent that will harm the marketplace and may even result in unintended consequences.

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Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
May 1, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
April 24, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Brand stories are the secret to creating desirability
April 17, 2024By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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How artificial intelligence is changing the fashion industry
April 11, 2024By

AI’s effects are sweeping the fashion world, from campaigns to the shopping experience and even design.

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