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Floating Reverso model, Jaeger-LeCoultre sparks conversation on craftsmanship
Fall campaign features new Gucci B, GG Milano bags
Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Off the Cuff: Q&As with Bentley, MCM, Rosewood Hotels, South Coast Plaza and more
Luxury Unfiltered: Connecting with ultra-luxury clients
Burberry transforms customer experiences through digital innovation
From elitism to accessible aspiration: Luxury’s digital swing
Hearst introduces AI-backed advertising tool
Tiffany & Co., CFDA launch inaugural Jewelry Designer Award
Monterey Car Week exhibitors place luxury lifestyle in front seat
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Mobile
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Ferragamo mobile ad leverages social film to rejuvenate brand image
October 9, 2013
Trump Waikiki targets affluent travelers via ad push on New York Times app
October 8, 2013
Top 10 luxury brand mobile campaigns of Q3
October 7, 2013
Is Twitter the killer platform for brand-building on mobile?
October 7, 2013
Hermès’ how-to app teaches knot-tying, engages young consumers
October 4, 2013
Mercedes bolsters mobile portfolio with roadside assistance app
October 3, 2013
Cartier creates iPad app to broaden Art magazine’s reach
October 2, 2013
Audi library app entices enthusiasts to dive into R8 model
October 1, 2013
Promoted tweets garner 11.2M impressions during DKNY campaign
September 30, 2013
Harrods boosts Chinese consumer awareness via WeChat
September 27, 2013
Bergdorf exec: Limit hashtags, follow consumer content on Instagram
September 26, 2013
Keeping digital branding simple and accessible is Stuart Weitzman focus
September 25, 2013
Estée Lauder exec champions the power of personalization
September 24, 2013
Mobile efforts are extension of in-person service: Hilton exec
September 24, 2013
Jaeger-LeCoultre educates target consumers via mobile ad, app
September 23, 2013
Starwood Preferred Guest app fills digital gaps, enhances guest journey
September 20, 2013
Forrester exec: Mobile use exceeds luxury brands’ expectations
September 19, 2013
Burberry generates handbag line awareness through mobile ads on The Cut
September 18, 2013
Net-A-Porter’s invite-only social app builds branded community
September 17, 2013
Burberry partners with Apple to showcase fashion show on iPhone 5S
September 16, 2013
Strong mobile marketing builds relationship with customers through device: Urban Airship
September 13, 2013
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Floating Reverso model, Jaeger-LeCoultre sparks conversation on craftsmanship
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Off the Cuff: Q&As with Bentley, MCM, Rosewood Hotels, South Coast Plaza and more
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