Mobile

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Why retailers should pay closer attention to mobile-only shoppers

August 11, 2014

Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

Diane von Furstenberg boosts mobile ad engagement with video content

August 8, 2014

Hermès turns formal dressing into fun with tie-centric app

August 7, 2014

Simon expands iBeacon program to outfit more smart malls

August 7, 2014

BMW guides fans to the drawing board for app design contest

August 6, 2014

Mobile coupon users to total 1B by 2019: study

August 6, 2014

Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

Anya Hindmarch rolls through campaign context in Instagram video

August 4, 2014

Porsche uses mobile ad to amplify social campaign

August 4, 2014

BMW stokes in-game Gran Turismo interaction

July 30, 2014

Nordstrom draws sales shoppers with Allure mobile ad

July 29, 2014

BMW provides i-series owners with driver’s guide app

July 28, 2014

Yoox partners with WeChat to socialize mobile commerce

July 28, 2014

Mercedes places fans in driver’s seat with new app

July 24, 2014

Mulberry joins WeChat to interact with Chinese consumers

July 23, 2014

Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

Galeries Lafayette creates in-store trip planner to ease shopping

July 18, 2014

Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

FashionLoyal app builds allegiance between brands and consumers

July 16, 2014

Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary

July 16, 2014