Mobile

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Mobile demands convergence of marketing and commerce: Kohl’s exec

August 19, 2016

Gucci ingrains brand symbols into consumer lexicon via in-app game

August 17, 2016

Mobile app due diligence sets Skyjet up for success

August 17, 2016

Smartphones influence 84pc of millennials shopping in stores: report

August 16, 2016

Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle

August 12, 2016

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Tag Heuer outfits football referees with Connected watch, timekeeping app

August 9, 2016

Connected marketing replaces mobile-first for new trade group

August 9, 2016

Time Inc.’s mobile audience, digital ad revenue spike with innovation

August 8, 2016

Sephora, Macy’s embrace Instagram Stories for easier accessibility than on Snapchat

August 5, 2016

Berluti activates WeChat contest to fast-track footwear awareness

August 4, 2016

Regent Street app yields in-store results, implications for high streets elsewhere

August 3, 2016

BMW connects present to future with new app

August 3, 2016

Why universal mobile wallets will eventually overtake retailers’ offerings

August 2, 2016

Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort

July 29, 2016

Apple services up 19pc – not enough to offset 8pc iPhone drop

July 28, 2016

Gucci leverages Snapchat’s storytelling for #24HourAce unveiling

July 27, 2016

Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 27, 2016

How to create Facebook videos that break through and get noticed

July 26, 2016

Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 25, 2016