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Case studies

Case study – Porsche Boxster Spyder

January 7, 2011

 

By Rachel Lamb

porscheboxsterspyder185Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.

Brand

Porsche Boxster Spyder

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
  9. Diageo launches new division for luxury brands, experiences
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