Jewelry and watches
February 21, 2019
Richemont's Cartier is one of the brands most adept at digital media. Image credit: Cartier
By Sarah Ramirez
Luxury watchmakers and jewelers must continue to invest in digital marketing and ecommerce as the sector stagnates, leaving opportunities for upstart direct-to-consumer brands.
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7Ab89fJFEoh8TewvhdjV1MtJI4oNA+6EReri6RwZhS4L+BF24Jg4eql1FKkIuGwcf9PBQEv\/DrwmMYLehupjinF49YFjFBO6pffFnmGJ31vL7OCG45HmNyrjqF\/fpewAp04ACM3xKg2CujaVIZpWiYk1TqadBjN20Ob+MMvuXKHnm47JOcWzGSpbGw9SvlM\/muSu7q3pU45bxIZmBZ2J9ubwzhBhVv9tAxVcQvqlFmjJI1Ez1syiKTf+WAYkP7Xvjwx7TgXB4fJdjoWKeo9V6pYmrwdyGB92TfULavWGozZ10VEmyeoYbjNFQ3pQg34CORsbqlDf\/NhbZWjqJmNU365WCCpFrY+\/xkp7Nv5YYLcPqKoFgQ1aMpQC\/7qz6fhGtI7rU4saLOUWSf8N\/WOWQFZSYCrGFh6vJptUidvPSoB\/CAdYLiFxk3Q9lsoysylbj1MEYkU2umnwrYsSJS6fICir28vTPjEPcv2dLbvd14Q2\/qEz8e99kyYcSQHVhb1\/2Vb3Xas1\/5IyUpsefLTVlzP83cc+yX1OTYStbPKyRMUdMWZPaqxiNx5upt\/9BQXFcomJcEj7lhu9+ePrBd6U5lrxudcYSuNVS4Fx\/HnF6NeUTr3\/wFr\/ZdwS5rUKvo4eNWE7orq5QJ6JRh3i5ZuhMRq9sLP4d8V9A3Nm0a+WeaknDhGhFhSGX7LH8lkkOoAi5M\/4Pp0XST9M+kl68F9Wv4UMQAya9kwX9+1ctUzpwehJ\/A\/u0xm5TX8rk5gBuXKxyvO+mBptkqKtNaxWxfBA3IYTI4BeVkI5LYSNgLKxL8h5qz0PIJJgdIyOXxmOmB5Bo\/dt5W6BG5CGMP6qJL2qYJygFFZFYq\/o4wYbhQBysHdoELNkWrxVtQ0T418lSVVUD6r8QVyfo5BpQMQXk0w3JTeIc0Vzlzj\/RcpuPthqI0duwLFJgJhNT0aWe9V5Sips4DpwN4\/OgH\/QqvR\/zHq47Ry5ZoJTy5eY1yaf\/NIrCkyICJSYm3PDPFaXvLke4YZvq16L6jCbrzhJBIEPJVOJEVz6q4ZGO+uJ8B9hKZySDIXRERH35gKYLVRFK40osBxbJt6dG1chA9B3RiiJ+rfFrjKfythwJBNGnqQPLAqZI9QQL7bmYpNTU5sGHCdXmToV+TScQ7tYEfDl+mPELeHDhFqedbDODB9lgBWyXvp0WTLpkSieyfWGJFT41lqXt1fpkL5I2xLSp\/Ih7wH8jM2q6nKhdl1I9enLSIV0lY32B5MC+TOaK9wO18oHXi\/cftl2TJsSgJ7Tz5cuVBvHfpZpee9OhzrPs\/OgrsFpSP5k3U0W6qOlP3JhVe8I00lYlgAX69iA9TNA5UPGlxXd7wSxX88yn2ZRt7JovcHgNDTzOeY7w7+AC2\/NhapcFbLQh2sRrOYsYoFDFr2hFz98WtGCcDUCLx1IcELOKF5Nlay+Od\/A37zvC2JI9\/80r+0LK31LCjOFe1oU4yRSWpYEYU+1+OCD5yTWiHUoqE+j5sRPCb2gQfmlN2TKLcWpPDFCYytZdxs5mNED\/85fPwJUH4WJ5mw6GiulvN+jhXthdT08YklhclhuTszIK1p1K\/tdi5sJ\/P+eH06F8Wggp1bmu1dyIW\/rwYgP1DbzhFZoXf1wZNL36XfD5vHsKhsUggeRKvcakTuXPrEPWbdQyqAxeOvEMbzZ4D28E\/nTw693hPEomoBxS1eiV+OsmW5UgxOu7z8NSK8GKZOzp4fNqfr8hjK3Opz845JF0R83KNN2RJEapY7pAUUbDSPqFgZhWJ9+rzVfHXYSOvSi3Cja+tWgPkb+frXRNircj2ndGPFh+9pltsW+JYHJPvkQU39CToTO80e2aOr3Sx4NV9gAb9w+IaVLekZXFzATVpE0BaDV3\/6NFkop7rZg5y+8qlFWSW5MKx\/Oc0qJeeqTyCvgOqDlbyT5xI00fxHrM8jfp9sGXILCKyBO0\/WWn1r1XPz5vvVhbDE28xHXHD3UnivmAhmAXiHHbt0EVXlDC8Lx06hjmSA\/2KiduRiTDmyKprVdsgTqxFxuWDJelOgS5CmhhPjFPIAMJbNY\/dUSXwIdQT8zVCarQ26DjZ4iStd\/Yht5gzW1aQgpdNgZDvWWAuut03n0MxKGYjPiV+1rT\/tyuwbGwCRGl5BJA6tZ4IZiJXVns0pMQF0d\/tsPuP5X8Qw+702O+uOqNgaqlLmzVoVw4PSNyLfHvlyqKu9n8rsluqj9SKbosq6ilXdjJm47CO+fAl2bXNaAM9AL6h9m2Pla6qfmVVQnIoJoZ8XN2MoOumq1xaN3pjhFCYPnps9R+bZrrBEdcX6bCBiCqPOQqjSs\/h\/6pyZ00tk\/MwtKSOGnAW9TdGEmlIDh6fkcAtAM3R8hfsvT8YxG7fPf8jkMKFTJ8kSW2BCeu5MSCNnIYC\/efqOCuy6OuizmwLci4R46LQxsvBBUtKmknukce0BBRNJay2ROYsa9SZB35bnT4lMqpt1mpQdJzr3MPUpcwsm5BG5\/6cb9RLcZNzd+52jZrS9IJYYdAvL+ZuZ4lpw31G0rmQPm8bVDAsSubNkogC2SMWZVBqXcPo3XsEGIUA1wfXgJbAfqIptpJINfTpSzdS5+9UazvPjIyeYJv4J8vFhV5eVmnR6imZtdOlhKyWkFgiEN0\/7GFYRa4aVwexpA\/DTGqy8xXYZRv1s0SQu3hVBHgEujPj\/xB+tYl4Y4aESxBEIcQVzgeVJUyaxIMZSIMCcfawe1X1uy6I5OLqlxL6UqeggB\/n\/EbVAE8FmBWbZ7J8ZRmkGVnmwmPwEAWo8kHym+As79EI0e2ilOAusKF4MdXDfx5lhGg4ZXsCAw35XrJhNlwM7vI9UBEzlZ2pxK6+I77RPZ4T\/nbbCumRW5h0k5gxmy6IJzOoSFp+IHRsmqe6PdPEeagX8eU+IjBVG9wknWBMT64b6AckDduWBVDbYs3SXYF0wX9zLSqKPJX+2zo4pYTjL4JVdnUTuVg5qEku1Ge9dSBwcnbMKJ9+j4qQC4rcuxSEaySejuOPtEqTKQQiQNcm2IXM8ApX2as4ku7nUQNtr2wcV2UrR50lQq9gAEBFsKvhnqvI7WC23pkA9QtU8VpoDIBFmpaAzSGlopO3qzAN22IynvDOFqYid\/FSWwQdJXnDRDON\/E6QHaMfJlYX8jSUx7UxIZ0hJCeqTzwyD6ZuWAvdiBMocJmO47rZ3sLiLLi+OBI6DNT6bye5FW17jQJ30AzAP8ai8\/2FLur8dERhgQl2HQCEcjxAQDruULSLqCvucyIPu6rFpF2qE53wqFEc0KNyzzL+WgwP0Su+bwsn\/sDu1rk5OxW5fTkBfYYE1GhSbeKKMZE9ipYws5ZCrXhIpW1Vun3Qe9F4NblQO86bONuqF0jzuk1NCubAqtj+wT2TTj\/gJ8Y6wUWB9scIUylQ7igyck9GFsmBe37mW8l5kQkKLRKrEL1yqspFAsTUr0yzVCB5nrY6v2eroRsAm6cqciHhzYDOEfopLyXX7aQRLZcq3SCQWSXiaRD8dojCXC1X2zj+S8pJ\/mFGpYSQtdv+24a2j9lwKtp9buHocPH2nZTTarruLc\/ImRpRC5wvIkOTdJUTduk3nMtU3qQ\/IyYs2FfEyWnZp64b4+LIEsGzB5l6Jb+7ov7S1ht9SyZ7rHDDc89tkJ+kuJdfanWIdfThGJdujboHIKfIVcIOVDF\/vak11voBexDp6A5jNYj0kMwckXzLkkpFFKIpa30nig9ljY1tK7We6g90WOn2sXwTAFYiNaTAXc4fpF1WqJVPkc3VmMLhOMj66F\/1R62gb4Uz3INpUa0GEADnM\/HwkBzr+f3fn2dN5Hey+mmQNng1iLbp0R3ittTXGeXrK4eF84jnpSmFgIukmLoYSfhmi57Zos8OwZJdlBvxyjhOwSKvkfvbXI9Hw0yl7eH3L8FxKfOYOQc9UhA\/XStGceu0qgxKBlbNB5nKBkybFjIJWtjklTWTRbdH\/vSFQPJfhhJsl+zjlh6Jp90EV3XOIgs5UksbsfmVP5F39AnkmOz+wmiAK5KYSgj3ESGF2hffaS3ktyNSIfTDNOcacWEwH7S1pBd\/ML8s9AWJgltE9uGtpkD1F7yMLrtDQooFAq9YfH61mZlMgi66xEJeU+dwlscETD83xrzljlBVAnW3w7c7vwvxBSoFu9yJZzXXnu4PJscMY2+ceaW6ArP1G1vbS2Y3VphlmIr+9bbmb4fOuY8d8SHuAkg\/kblwv\/avm+SiGj+n89vUeNnFSKED+VY1je7x\/fGC5qLjUYlBYI332nNrqRYSDMs+zCjRI6dJe\/UT6Gs2jyZYt3V\/63WrLKihmw\/z4otd0k9Ue24WS7Fdt\/a9vRYtD8rzEZOs5SOYAOIo3m4dXnWTG74YwRvx2I37H13xJiHqZ45RbClAD3jjJqO\/5HcQBwBjkmaFwoHkIVTr6drGRsO+zx8pCE5XnTBh+YRvMJmIkz\/0j7M92iehEYQL2RG0lOeXp\/LK3VaH8XsugpGEqceoBu0o9S7I\/4BiIlIDynnws9nTb2beZJy4q62VCR6HJpAJqzB52\/D3cAJRcpD7GCZkDcsAGBxNyzihk9UkdZKRYOhbDRFYtaYYQbBRRsi2JmznL1xFud5FJ7B+Rkg\/0VXugDfnr\/v83y7Bee0BkfYFsTfS4U9NVGbF6S\/eODLFZTtSQgpywS9QCNWoLtb6M2uFlQYnY1g9CrtizlEcnqLecEe+RN+lHGwu9XatXTixZerEn5FaB\/Y7fv43eNmf9pVkZGxP81iXa2i4W58yw03gGxts\/dTNhUQ3mM8pXGwfcQdsYy\/PuAbjOnt5LFCWrMz6Xp5oWajL662BSIKVoZLo\/qsodK7kNG4rNIyUvQn3oWB8GljxpxZtqetWR4c\/fmDcnRfOiXQQW67ayzbG20FYN++KMIX75CU7rfrezNf40gU9ClZWxlipOYnUh0nQ0eSJYvAJzk0FPSR7I6fwwq3b2CR5aAEliqyuo82IE+L9iS82sTSSrPttt470WUtzHzVGUU4q\/Zat2DNzt72rzef1ZZLdJCDIrzk+54MnPLbYl0Jl8D6M72\/cCvedDLa4AQspwjnEbofiREiOuglcxZCDZBYUC5N2MDDfFG+qLwGTInWBJA5jADvXa3OZddiuFwi\/WS3FHqtsl7PwlRytbTWBzUTj6ikT3qrmeRXik4xaif9s2INwOPJH\/5Dv7HvuWriMDEs8BM9ezWD54woGMoA\/sGefZ0osqKqR5Nw7kh5pv0EG7Q6yZCfSzDLnIHXINz0uM57rdhsffd\/8oTUiHyTDA6xh8gGKGRM2MNKFcoW5KFTfTDCEbbel970W+GFDM1v3diPISkBOfP5V73jMqfPNTQB+DigjzzzzR\/R+JvLrdq\/N1L6KnfKvV6DOjzy4EXMORmomurW3Tyh4VKkUxyZig9kvNmr+jy2y+f1fs+xXvl6SZFy46N3BGLmrPI8hYXGWol888bXm2PA6NvYq3z3LmqYBJIBGi5qdvSCjHR+NN1GQtbXmT5piCFI6IzrNJbc48hpFLGMe1NYMs1XYlNmOLhdIfdNj3U1mMsOuu3f7QMy+rgQFIREdrQrxB+28nSLilLGyIM7QNj52IbAseNogqVPsl+9vW\/9sRP2j0y1tBL\/2NKdDN1Yw+GkSSK6qUKg7CkVHLbAh1pKKbQs6DahBBWaO9QGCywtno6WONuQmDDvAF8wHmXLnb8CMf\/rtNK4jbh4Wv0Yiq9yHnSK3NIkJiXlpWKCHtdkC9fNZu\/mxxY3sS9+iLcMh6H50zZVmUJmIjFqbbBzFKlSdxPGIcACc+ALfohU8JSEEIB+xX9LUpor5qVdc9sGadM1hDsf2jxBmo3rMbYRMGZ80yxSJP\/wH0xNPwrJwVvlU2zi733JlKapL\/p7RXW6viTLKfLcLzw4ciu\/emg6Hyj\/2D6tpaeQsSGMlfwCgQ1XpJJ7b\/2RZostQr7fYBHvBOqDeXVIJOoRBWTyB2uO\/60kzE3\/rEjQWdsEvlTVgkmeEsCKdwREGL+2hqxcaRs77ZKkCFYS6isUhyXOjKAQQ6GyJO1xrrKzOOkG41Ryd6Q55KkyP+bd4NEozP1030kC3TItN0A4\/LwdwsZ5FXtBQVCFk1Y0+5TA0+LY084","iv":"854b4d9f59e22fadcb3049d100e7857b","s":"5dff3e81e57f7127"}
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