Luxury Daily
The authority in luxury news.
Jan. 8, 2025
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Jewelry

Cartier tells product narrative through brand ambassador perspective

August 13, 2024

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

By Emily Iris Degn

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.

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  1. Luxury Unfiltered: The new codes of luxury for 2025
  2. Four Seasons appoints chief people, culture officer
  3. Top luxury campaigns of 2024: The RealReal, Canal Street pop-up
  4. Saks celebrates 50th anniversary of ‘Saturday Night Live’
  5. Christian Lacroix acquired by Spanish group Sociedad Textil Lonia
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Equinox Hotels introduces sleep-focused partnership
  8. Top luxury campaigns of 2024: Dorchester Collection, ‘Belong to the Legend‘
  9. Norwegian Cruise Line Holdings appoints chief luxury officer
  10. Global online holiday retail spending reaches record high of $1.2T
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Four Seasons appoints chief people, culture officer