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Aug. 13, 2024
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Jewelry

Cartier tells product narrative through brand ambassador perspective

August 13, 2024

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

By Emily Iris Degn

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.

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  1. Quarterly sales down at Versace, Jimmy Choo
  2. Burberry animates campaign for Qixi Festival
  3. Luxury brands are struggling as evidenced by their permanent discounting of products
  4. Fendi opens new boutique in Hong Kong
  5. Giorgio Armani x Poldo Dog Couture Collection goes global
  6. Chabi Nouri steps in at Bonhams as global CEO
  7. Tag Heuer rides athletic wave in Aquaracer campaign
  8. Ralph Lauren returns as official outfitter of US Open
  9. Monterey Car Week exhibitors place luxury lifestyle in front seat
  10. Luxury Unfiltered: The critical importance of luxury brand audits in turbulent times
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Giorgio Armani x Poldo Dog Couture Collection goes global
Burberry animates campaign for Qixi Festival
Fendi opens new boutique in Hong Kong