Jewelry
April 10, 2018
The Santos de Cartier campaign features Jake Gyllenhaal. Image courtesy of Cartier
By Sarah Jones
French jeweler Cartier is letting ideas take off in a cinematic campaign that leans on celebrity.
{"ct":"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","iv":"d21cd2ac3f7c2df421f7c75acd17c791","s":"2bbb1577146cc2bb"}
Share your thoughts. Click here