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Mobile

Cartier paints picture of watchmaking superiority via iPad canvas

January 21, 2011

The Cartier app immerses consumers into the brand's signature watches

 

By Giselle Tsirulnik

Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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