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Mobile

Cartier paints picture of watchmaking superiority via iPad canvas

January 21, 2011

The Cartier app immerses consumers into the brand's signature watches

 

By Giselle Tsirulnik

Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.

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  1. Luxury Unfiltered: The real reason luxury brands fail
  2. The Langham, Lucid Air bring custom house cars to NYC, LA
  3. Fendi funds restoration of Renaissance-era landmark
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. BMW North America highlights history in 50th anniversary series
  6. Off the Cuff: A Q&A with Baccarat's Adam Banfield
  7. Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
  8. Dior goes for gold with flashy J'adore campaign
  9. Gucci names next artistic director
  10. Givenchy touts shopping ease with dedicated beauty Web site
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