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Multichannel

Cartier is 2012 Luxury Marketer of the Year

December 31, 2012

 

By Tricia Carr

Cartier is Luxury Daily's 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand's world.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Prada Group bucks slowdown with 18pc revenue boost
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Balmain enlists virtual faces as brand spokesmodels
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