Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"5850a614b96f3a5eb9474d44a63ab398","s":"4c7cd16e043847ad"}
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