Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"a5052d9f7cad98d3cd4e62018aa33c6e","s":"9a7d0165a8626756"}
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