Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"cd1a573fc574846172b60cc4ca2d2812","s":"e71361897bccc251"}
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