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Cartier explores treacherous terrains in paid New York Times campaign

August 5, 2015

Cartier's Calibre de Cartier Carbon Diver timepiece Cartier's Calibre de Cartier Carbon Diver timepiece

 

By Jen King

French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.

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  1. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  2. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  3. Cartier opens boutique at LAX
  4. Mercedes-Benz paves path forward amid rocky earnings round
  5. The future of successful luxury brand collaborations
  6. Hermès closes 2024 with $15.9B in revenue
  7. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  8. Range Rover inaugurates new lifestyle venture in London
  9. Veuve Clicquot debuts après-ski activations
  10. Annual sales at OTB Group down 3pc
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Off the Cuff: A Q&A with 1508 London’s Leo Bertacchini
Mercedes-Benz paves path forward amid rocky earnings round

Veuve Clicquot debuts après-ski activations
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Range Rover inaugurates new lifestyle venture in London