NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
{"ct":"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","iv":"a420928c0f467340022dad41b486a194","s":"2eaa12afdedbb74e"}