NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
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","iv":"1944b5a3940d77e6eab27772a4d1b149","s":"867cbe35263df349"}