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Cartier North America CEO stresses importance of carefully curated digital presence

November 8, 2013

 

By Sarah Jones

NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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