Mobile
December 13, 2010
By Giselle Tsirulnik
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
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","iv":"c088fa932a3b3b212e1deb422bb9a318","s":"dbb4a08b42039502"}
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