News briefs
June 10, 2019
Carolina Herrera's House of Fragrances aims to replicate the success of Good Girl with the launch of Bad Boy, a new men's fragrance. Image credit: Carolina Herrera
By Staff reports
Carolina Herrera’s "Good Girl" finds its counterpart in "Bad Boy"
Carolina Herrera’s fragrance business is booming, thanks, in large part, to Good Girl. The scent, which launched three years ago, is said to do about 300 million euros at retail annually and is growing 30 percent year-over-year in the U.S. alone. Industry sources estimate it could bring in as much as 350 million euros at retail in 2019, reports Women's Wear Daily.
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