Columns
March 16, 2017
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute
{"ct":"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","iv":"4ddb8ceb5fe07e10c54d7a9d1d6d6b84","s":"ca92c872653fffed"}
Share your thoughts. Click here