Multichannel
October 29, 2015
Forevermark diamonds
By Sarah Jones
LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"00e871d5814f1761d00669d4950a9fd4","s":"91c91aa86ad733e4"}
Share your thoughts. Click here