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Do luxury brand Pinterest gift guides drive sales?

December 21, 2012

 

By Erin Shea

Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales?

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. L’Oréal hosts inaugural Longevity event in Paris
  3. Rebag links with Luxury Stores at Amazon
  4. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  5. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  6. Four Seasons Hotel Boston celebrates 40th anniversary
  7. Longines confirms appointment of new CEO
  8. Is the sea of sameness killing luxury?
  9. Bugatti, Lalique craft bespoke table clock
  10. New marketing chief takes reins at Equinox
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