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Do luxury brand Pinterest gift guides drive sales?

December 21, 2012

 

By Erin Shea

Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales?

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Digital product passport regulation to reshape fashion resale market: Bain, eBay
  3. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
  4. Pomellato reclaims design manifesto, presents ‘Collezione 1967’
  5. Moncler x Donald Glover hits stores
  6. Mercedes-Benz bolsters Amazon’s electric delivery fleet
  7. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  8. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  9. LVMH revenues dip 2pc in Q1
  10. Where are the world’s millionaires moving next?: report
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Digital product passport regulation to reshape fashion resale market: Bain, eBay
Mercedes-Benz bolsters Amazon’s electric delivery fleet
Moncler x Donald Glover hits stores