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Dec. 26, 2024
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Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

 

By Erin Shea

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
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