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Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

 

By Erin Shea

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  3. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  4. The Langham, Lucid Air bring custom house cars to NYC, LA
  5. Positive Luxury launches supplier recognition program
  6. United Airlines reveals new international business class suites
  7. JLR reports flattened annual revenues, high profits
  8. Rimowa opens New Bond Street flagship
  9. Condé Nast appoints new Allure editor
  10. Dolce & Gabbana debuts Devotion fragrance film
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