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Software and technology

Can luxury brands survive in China without online partners?

May 27, 2020

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Image credits: Prada. Composite: Haitong Zheng With the rise of online shopping in China, it has become increasingly important for global luxury brands to form a partnership with an e-commerce company. Image credits: Prada. Composite: Haitong Zheng

 

By Adina-Laura Achim

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