October 26, 2016
Scenes from Louis Vuitton's autumn/winter 2016 collection show
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","iv":"02ee3b92a03136b95208691ead469e0a","s":"e5d1887f3445d1d7"}
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It’s true. Desire for luxury is never enhanced by discounting – rather discounts diminish the value of the brand. Why? Aspirational brands are distinct from value items. They are not purchased because they are cheap but because they are exclusive.
A luxury brand that takes adopts value pricing will lose it luxury status.