Marketing
June 17, 2020
By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild
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","iv":"ec0ccd2a67b88d5354819bd660defa1f","s":"58fa042afa906cd1"}
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