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Marketing

Can fashion in China get woke?

June 17, 2020

By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild By investing in the “woke” activities driving today’s youth fashion scene in China, brands can resonate with young Chinese consumers and boost consumer spending. Image credit: RoaringWild

 

By Jiaqi Luo

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