Software and technology
December 24, 2018
Users and advertisers have mounting concerns about Facebook. Image credit: Facebook
By Sarah Ramirez
As a tumultuous year for social network Facebook comes to a close, experts caution against luxury brands giving up on the still-powerful platform.
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","iv":"bb29e250099bd7ec714b1d571164700a","s":"ef79a29bf559268b"}
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