Mail
July 19, 2012
By Tricia Carr
For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer's message.
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","iv":"de685047472daac9b984e1aeb2026284","s":"0c960e982c812935"}
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