Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"1a5c896684f5641444b2b42c05b2f320","s":"98c14124f23aad7b"}
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