Marketing
May 10, 2018
These affluent, working women want to be recognized by brands and desire personalization. Image credit: YouGov
By Brielle Jaekel
NEW YORK - Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
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","iv":"2568541dc8a699cc58883cc0245e9727","s":"b673c95fa20d6e8d"}
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