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Strategy

Call for nominations: Luxury Women to Watch 2017

August 30, 2016

Making a statement Making a statement

 

By Staff reports

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
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