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Dec. 22, 2024
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Television

Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction

December 22, 2010

Laurence Fishburne will be the voice of Cadillac

 

By Elizabeth Zelesny

Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker's upcoming "Red-Blooded Luxury" campaign targeting affluent Americans.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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