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March 30, 2025
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Automotive

Cadillac brings live showroom experience to digital devices

March 22, 2019

Cadillac Live Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac

 

By Sarah Ramirez

U.S. automaker Cadillac is looking to change the car-buying experience with a live digital showroom that facilitates one-on-one interactions between consumers and agents.

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  1. Maserati opens customization workshop at HQ
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  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
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