Automotive
March 22, 2019
Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac
By Sarah Ramirez
U.S. automaker Cadillac is looking to change the car-buying experience with a live digital showroom that facilitates one-on-one interactions between consumers and agents.
{"ct":"1pSz2iT4NgoaGLK5Ib4hlqpOatPb8NXEdkUY5MgnNVyeSLt\/h6VYnIKI9qajDWquqTJnbk0bzI6clZoeBR\/zS1D6P9fk2Se7VNmhmy16Y+UNWt29cFz1chyDenwHU3AjD\/GG25cJd4QpLXaAa6Bb97W8HWfHc4E9QdlNFXhhViq0f6IwlaCZQGaSqyRyWThVLbUq\/M7y3YYC0hLQuU4bdMLpFqGF8uFGSh+uDNRkKFrv3OUM9z2scPlzXYaZa2ngJhZF01NeranBCPqsCrjkEYi\/hp5Uzy8kG7hHfuexUb7sDPl6NQBassWKDfLBt7RAHpG5ycWkMGhk9M6m\/lO1zqvipOKEz6EYyVnTRm4KSiLSc0R9WmJcANQMRB4hllh\/Gt3lYNCKNGvXXM\/TVMY811goFGdxrWvQ\/aigB2e\/FKYD1vY79lDcRW8\/lToZLsfVQoIUT56lsR0ZdEMFmW1O0gBiTbzLXXEAXUoPpItQf4lv40iVehKG4c9Khjk3nLsqPE01t02JDZqy4gp8ahbAG4Tfnr35+jFA0Kbv4C\/e8tCTXhxy+Oufb7OiCX80q3QINiOK0ZndNf4onQA8Obp8krPIuyovq7RwRQTiG2djlI9OqSJfV74fKE2ZiJyDUfpjrMlBgIfjF5lMqAb6ZD\/G\/21TumtTqADwoDmH92iX7FYlm\/IVTEV5CvKhSDbS4GjpRWzL3YBc5CTr5AIlXhfIlewpet0acCTwPi6clV\/gzuEjeVpfvwj8dpvlGY9MoXAxA\/XRzvZB+8v20BztmsGzy9mYnxbPYaPWuTTNp4NgTb3FgC7q5c8EzSO4Bo2m06gY0ZjdKLt\/RiBztIQelGKP+5NYhapcp5qKVL5Cw1UL7D+RpIOL+npSo4AbgtWs8GIOux5B9fJkZX6gqk5+tX5ei4DgcwmdVz2oNeTP6hIxgUmaSMBJhlSZucZckQ1mHQVtFhYjvtlMPJFx\/7N0rqP\/0xAzgcOht7\/\/ASFZZUmntukLbPG9ijajWUx\/VVBFy8kvHhpYY7W8OdlDU\/Tz8jENesDIP5ZHu282DayqgggNRklQUzYdhzn+GSGJopnsgIN2PuBr+OE9fdjx0ipua06AEtv2s3uHKN6uA5ZMvlgDZ83F4KL8+Yim3kjC1xxYGBwvDDkPk2Ve\/Ns+jZdGMInez8m+9YI5oj8jLyr2r8ixc1\/EE0ZITnFcTyp9wbm0BRFKZ25bDQbnLi63G50KIWyeJ6KhPZ5WdT8LXcj968zcnRiz9Xoj3pTz70J5hGYOsGzhyoJttqgNgnA7tAmDWG0byY5GWDHcHjQ2iKpgtI9ZXFIAqmQWBTRN++MvaMIUQfi2sOKJfPoQqqJy5AJ1Kztq3uu148XsjzkY3x8eVWDOW2W8r99lquHdMj2nbBXbtOuFqGgoUH0bkJhNTNGEAkesLt8jmmnUcruAgy\/FxlZPEir9cMhHVk2FSReAqMIl7HG4toayNeLdONUZl4KtUkyuxO0Dcg8Wf+dLTGSWZavNkNEa2KPVFi2YtV8dAsdOB+CgyfHgNeuVYvjniE8Wb326mAWkytVXkyzfE5rBmyy9m30j+5kOfYD6DEk5YqwAGSPWQ2kAt70ysKO13pfnzxdV5gy5YYXDUXTo3Wh7x4YIzubStVsMTlOCN8QgrrlR3iv+A7voCHbCC1fYu\/bUULy+SZng8M73Acr+Ql728fH7ng5Q0WvyNnPjFnZLsYDYyBIMPTJmz80ujtMYhSCD2vxIexiv3sc8\/wwTRpSbqkstN\/H21zDBsZiXQJRIDdsQoL5RYgCPWt8w9GsfhRTq7dUfSBXoPJecPoYdY6Lil7\/z\/5cHwKA9+VjmySifjS\/qrEEwj12hKMxzGYXzACgp3L9eH+dijpu9p9LUANfOdWKf64fWdUHQATAuhj07y4zMsgb6npaqUkIEumYEjLkKIQhyNR\/nOYL3fjxAAxrgsojIdwIpwhNopeMeu1ZPQdIG2G+svNMf9XW2w0cnHJSoHseyXPK+iMU3eGAF0oiH+hx1vw9Rvq36ccxyU2imzlj9bD30l6HyfIwk2fJ9u2PY4gRQxyihvCezV8fQu9ECin8M2xVo5sUj7CiWmvokAVNhGZosxsZ1Rz5sUZ8UjSymi0R5NE1hsxA\/MgUdu1BtwHCulFsXT7WOzSij+QeP\/PTqmikwxuomBbGEt9GwbcaUdm+pEmpmy0di8lmSCWDjhhcMx+efWvb\/\/LrOUErlZll\/K97FpEss4SQOtOndD5fR6lmhIOHOIxjeatZiFsBXV\/XHNwRbFpJyl60wq8eSPJleIdgEdKZ0g+ac\/Tzc+I\/L\/YEdwPtv7oQ0QKuZlG5jDNC8vUD+TPWAW4OBXdpIyaN4JTC93i81KE27UFiwDAVLRrAoRKzBGETZXI8gwFzUmEtfvIz4UNrXZXTzlvJSvzpID\/6fT13Ez4\/Wa+NtKmVbFryV96rUcrzdaW1niz7f1wRofUld5V3IvSgZJQVorm8Rp3t0KkvgN\/Wcpfa3EltVx6\/XDCXe9CIpvtkDZfEY6G7RBhmG0OD6VJpn6r08DItQySmm+7wH+nvj2Nalj3nTC8T8wcPy8AZJ9eaJNqPKmhRpVELb4NoRsGTzUhj8Kwe9Vdz+ecD+r4gaeoL+UW9TZrco5wdjPTvOpoo16sr\/rvSkWvPHl8689Kal3gnb\/Z9J9CdhtpZRF1lXV2IBGVJ4GKOLsL5kXlq3Nj+Hub76mUa6pizBOn2nJoQkawAjUh5Lh3euBV2zEBIYpUhpsIN1vGDvVys9zv1OALsVNrG+Oytarzb3sHusPWhp5qiTA976ESnC7CJ\/A67Lh1gNzaTwPbBem0j4+YdLrbTt07sCDFLLLuVslwwKMJ4J6nY8qMwqbz6Rdy\/n82oUGlnxR2eP\/d\/BirHJIoU9gPSqiEKrbkwUFGj26htKa8GL\/wnkKeoSrCTIue1OCjurqlu5R0cvh1zm9+aHjFbtwleFYULvI8gy7d86b1DFIRH1+XPFH275\/DpeDyY7klrd21jx54ZuVVTwEOO3itf7y44rpbi+5X\/CCQRqctEXFu13A\/Yo\/pH5PT7pZnFtt14E2QrFAS5BEOQn\/vXO3O8MS3vtuBCeya68PUp7avRSqI8KCuifH5S3WMKzQRsGyJP56ZFctlQlFCcD1wcjw82N0J5rTlUO\/P6TNDUgaG83\/iUjq8PGffIiKpZnxS5Kh1SOAtG0UC9vPf7FvJXpZinTExB6xtQ2kW6dwRC+Pg5F3do8+EoGUROHpg+XeQzmhO4IKFd+WnrLmFLTsltP3JO4QyaUku3\/urzh2qLOaU+dRFul2VzSo9PhHUi3eD7iZ3Jolj81OMZM9t9Yoq3jlTLqDhIcznbK+vQLCO\/BOhobrK6ylQkxFmbWzSxG+AfKMeD+\/XDVDUbwLrUDMLAZxCE+hVtcHFvHWzbBvm3xizv63V\/FyI5N3oeaJw+ypsrh03K3KE80hMZbAXgmNL5dmwB+ydRbbLImXGKldZGVkyktuDM4\/q2P+J3pcpxWsK\/nAaARRQUJRXzUOWQ4JBluDo48Ik6rl+\/7bcoV9T0kggCnBsxfiSIbbCQtfFI6vo2febj7M3UOKhQwJX0A3zLCVuvoB6d1\/4TV9cZDYA4glcJnYlLIr2u3Zd23hVdkAOjiDyIjwstsgHhmnh1hMXdq74weCqI4LUtopUB4x4iCVbG8mKa9RURCpQ2J9w4JXXP7FOxcA3jeLcFH0Z4nPal2XELTZL7OlsjEnPU7bsX6nmOkYlgERQQ+IU8rGNmTv+BtqIdgAZJl8Kue867zx4lqMXLrClspFnr80UltNmu9\/I18B9bfSxnN+dY0koPQkoVwA8Tas0Pes07\/7Ga+JB8FUjwmHhyEMWeveOw0Ibw4N7EBlCLZEdf8KxnKMIr7pXMluBe8XO3h+fMyDkmxrYiirXLzsEnqzT3drIB4D8RgP\/mmaWyhBY4O5Latgr1iRQI23o3gJlsFwtCx34x4ExS255bxLNTRKfSO+GxsnuGsmM1VVplRB6ZEfbAFMWlimFbk4bNzTO2uBVPw2p7XJ0RkLs2rYpteFXuqLsR7Z0r5U\/gUrTrRNqKHejv\/DheJN1fJZipBBgzMdzYwDoCMCD2JWJoOKPsbAcrbVvQP3VXYBBgxdIw6C9+Bbnj6wU3bBg7f0fCunnAfabz70XnBqf\/bNP+z0i+1BETcUjmQuHpWNdwISU4iYmrUIuDdiOrepKjC3appLSRXiOtDRcxH5e7LDd2gacSz8wmK8fRT04p3jc1xkDUcdSCe3Z5hirBabc2lNKuRGpgk3J2kLDFmxK5GGWQvrEIBwFYbdmcuE7SztfYHVCbR6TUHEWJyBPcxNpM+rt6Crrt8ogWh3q6V4qKGS\/yda0cdohwby1dhHUuF3xnNvUfp340gXZ\/xLvMInx9v6XtlvxWwprqHVZ9uEYKlFhVCXve6jMzkfiMMcu0jStXy1Bznzyg2rQOGSe6zHB+EZ0OmtaUGtwVsXUKhV1Ft\/dfCwvyvr3D\/zTBr3olcGZU0RGt4VORnmIWiu0gopt+I+8BONgudtxrgmsBhhObCUTkkjxbpB9fg+yvWZ9ZIwv7hF7nk179LParHV+3IFLmiQnptGQ415txkcV3o7kXnS5YqmtR5dQznMdSU2wcpDb14cbn2+aJB9SBtIc2Sh7WbReTfo0WNCWI9yk2Ml0eX8Z8DayP9MW\/jvez+jasgK5XcNjKCQcGDCC4BjeG5f4bfmwDgYjzJpGmmuI+W6nQNFTHYzUjHlSe8I9mpcnMHkCTcGoXmEPfO+CBLP+WjcA6NW1hroOE3dvXK+bx+QcVWARQBKuVY8Yk09KkoxCtnTzp1uAcX7g2rQ+v7od4VBgYFAwDjsivOuj6wyvAgZJ42HeKpNd2GMqPLitI44AuOU7iMnuobHuPozrG7iJE7ua7GMf+UEomcm2pDfyktZRBSwd6G3\/lIvD6SQQbhH9cnh1krXNE0LKxdpl3N0M8ykbOdDwoMZs86fsbBJvOluOJ0fLJWjcr20x2tO4oivyJW8uGN3sXf8a7wFwDw2SGhols6egA4jDr2tuLdEb1jG+CP3I\/ACTTzpduLpA+A48rC2xqr27vJLxnINNCPxC7zjj43NLxVj8SSapJRc75vJQKiTlsAx+cqqaKOI73f+rRKcNAio9XjlXwkx5O5ixNzu748R7z9CHaGV9\/aq0Wp14i9bDcZGTaHBMW092k9+CtZKwHHhpiHvfV6I\/s6Fp4Dhkl\/gSKi3z0HQyg0gOI4qrP0Mu4LfbFaZG8PZfEPIyaF2W8uGNaQ2m\/lnfEdvyMfsPiCpuhJK44p9vgqj12X52p4yFQoxbLlIWMjLp\/az8PcKRJEpZpa3oAJ9fSZr8Vv4oEXivnZ5oYoCYfxVnTLnz1Us5IBmQoLxKDYBI3aA8+3FD0lJfPX6+490uSGUPDM1MqYdZvjRx6rs4ZtqF4H5V7pr3zXMPvpJwtfLJcgwNrB4gAa4EXhYHXGEAN607wrhj\/XFtATiaV+5H+tH2ptPSVFi+fL8jZE9xNNYojcS28qtQ\/7qLEzPYIANGjmFIV8oEEZnPG\/oTXRji1QWpOfuSPaBVEZHtc4uulR45FnQguX5W+mfMC+DGeG5d6XvOVWIJ9m08MjmA1shZm54BoJcfYFCMbby5N88nqv0RUYI7ZQTFioTI6H2ksu\/1ld7cbtr3QjrU53I7c6GTW2qpQCD5wY26TtKA775c6GquTGHT1jNMRUgySXBWVF9rommVvhcdx1sHeeEa0tI6fhJlK0LllrZ8oFDYJ9LjGUOmkVrfAe7GCN6tctIANTjoSLbq9PRw1QYq6NvC527SZRxzObYrblvxwUbc\/Jo\/x2hDH0+YMOWe4Fv018ESbyLkN03+PlsJkaOtImtkqkp1wF0aKoERsTThzpYtihNHN8abKBp6Y60t8rXRv0e6\/+KaUixf\/2e0ZNUhS2lDw8W0GFTo6KgeuKiF7F8AUaupLlnnjSnD+DE961I87gC5FGXchr\/aQmzmKrz7oHa1JYIvH3BszcDWpDdo3yj39Q8o0EnGgLCuTZ5TWiGhscXymkPSZAMSx2PVIphnnW3uz017wEN6Ui4nIcNi1FKlDBI8Xkm9wZy1Z1gALKNye4x8\/4O29RbWHwvxr0UKr8XUjGLJrCw2fFo0ojCPj2ulfgCFo7xstHLDHrtc4a9xPdTY0DpGyYT87s4oMenfHQ0MlSGTo1StnwZU0xEFe+q09juUh5wNWi8g7rNsybSio6Ok8TM0EKoiu1k12sYBheV\/qBiOtmxChI0t+cJc2vMpFjs1IJ2rva\/Vg7wNAshijJvpf\/twPNwNEXYwJtf1bv\/3p4bpu+Hud1DAmLPsp4k4+ye4MhhHseb85omlLVlP\/VZbKjCoy\/92fqbOpAzjMhgTyY5YkAiTILDSoOKuhhEnfnHm+CwBUlTGd4ywPyLcuYmYkf+tcsreM6aJoCojYnRlIyRQGx8lMxe0dtcG3EB0bjVR3622PWkyphKWGL0ntvTXDPFdEDJO2orSfq7aOReyBAF1kmJkl7ff9h6nWj5iBklDZCjOsLsMcX9Gris4yZiJRtdszlnz4vZaasnHUPjGKJnArGnBcDuK9uRSrxvt1JTJm5C5ov3syMdztdOBLL9oiBhMymSbowfrsPkNvSj1277m33e37GtAIsec4F23mLcl\/a54jXZyOYRC5eruCuCCBs3lapSn1ZF8+qncdTo1idfVoVabWgAdI3\/o\/ZqYK\/rg2XcGeM11vzjRCY7bzxLoaLIbjVCA8LQnpcCv9pwY2dwes84j563eHOLmXnxujrGY3k\/bVECFD5RluK\/2R6uyM4uT+qzh6jEJNpk3VbYUBR7qm+Q\/gj3FefCVIOC+jYMLzu3p5q3VjWQ87VhCz14n76PkcWrtr1gE8Du5Irdj9WSfkqwCCRseYOlRMgYH1HqJxnNH8B+8ZkhA4AhbqA+6hr9GRhmXUJskadNyXR4UBH+WtQUHn5St4QrlIREfgVB3ShW6fXOJ1u1hHVFhxl3X82unFh6LgTfBHoUUo\/rVJZ1pBDtI64ak1qBXojTEYCA4r+iINjyhffEHPZVI0DuGDHzKib7lJjm8VUBCTE3aaLKkWmIhAm3y8mKo9qD9aJzLDpr7k0kj3WC4sx5AeA3KmzFD3SIks9yVPoGRsC20daUgoSLJG8gofg5JFpBiYSRlGmj8\/qAIIbgENrayLwYa4o1nU6LqS1iUHjccvt46hEHEwBu1Ag21tGsPC\/Df47SFgjN0pqyXuNv6e9IjV3R85W+TGuYe5YrdywVdiszwyR4L48W0tCyzbwnYkqfKRbQwbaYdtaos7NFjl8Qn2L7jlkAtiiNzgr4DAPj26k9GW7Q+CxOoeBO\/fbiYXGPmQJ0W0si7kHmHPXJox9VIiNvuFcz\/AzRopm7pX6yRtefDyEb04W1lJq5Y6GM1i7ReYYlEgM8NXiVRQufX7GwNhii2WwW9TYmMr9A+oPj0lsycV2Tr2H+331irEiTgcaifhmwVixS27\/58uvsJIBqH9jVi6r1WNHCXSYzq\/MMv9G256ArVZJGmdWfr5CtSKhBYd11NYzKOpm5zQYL9ql2brUwkA4YVlzd5NtOuAAc9X7kHZtJ6a2idOFJw==","iv":"21b926a8c6377feed0c20d1acb793799","s":"c8094781f27f39e4"}
Share your thoughts. Click here