Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"a506cdd5480c9e9f3d2e68b8b6234e9e","s":"0d34cd7fbbfdcb6e"}
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