Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
{"ct":"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","iv":"036b3156b54538460e3601c5990b7ea7","s":"56dd9b8825937a06"}
Share your thoughts. Click here