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June 22, 2025
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Apparel and accessories

Burberry brings AR experience to Olympia pop-ups

May 17, 2021

The World of Olympia pop-up has a Grecian, classical theme. Image credit: Burberry

 

By Luxury Daily News Service

British fashion label Burberry has launched a new augmented reality experience to compliment a new pop-up series centered around its new signature handbag, the Olympia.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  3. Improving mine-to-market traceability remains critical: Natural Diamond Council
  4. Annual sales at OTB Group down 3pc
  5. Belmond exalts Mediterranean diet as 'Euro Summer' heats up
  6. 'How do you Bentley?' global campaign launches
  7. Prada launches beauty platform
  8. 51pc of luxury industry has experimented with NFTs: Bain
  9. Penhaligon's invites buyers backstage for fairground-themed campaign
  10. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
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