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Apparel and accessories

Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search

February 25, 2020

Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry

 

By Luxury Daily News Service

Burberry has debuted a new augmented reality shopping tool through Google Search technology to allow consumers to imagine the British fashion label’s products around them.

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