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Apparel and accessories

Burberry signifies China importance with Shanghai as venue for fall-winter show

January 17, 2020

China is key to Burberry's growth plans for 2020, with new collections and a hybrid social retail store serving as test-tube for other markets. Image credit: Burberry China is key to Burberry's growth plans for 2020, with new collections and a hybrid social retail store serving as test-tube for other markets. Image credit: Burberry

 

By Staff reports

Riccardo Tisci will take his first Burberry show to China as the British fashion brand doubles down on plans to push for more revenue from Chinese operations.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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