Multichannel
June 15, 2012
By Tricia Carr
Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.
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","iv":"a47ce42902c27ff0eb4f879bb721a028","s":"12d395a2584b4aa0"}
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