Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
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","iv":"20f7ad5c38d8ba4ea32d8aeebb2fa346","s":"89a577235894a0cc"}