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Out of home

Burberry pushes menswear via New York out-of-home ads

May 2, 2012

 

By Tricia Carr

British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
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  9. Roger Vivier enters second act of cinematic campaign
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