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Burberry pushes iconic products via weather-themed email

August 27, 2013

 

By Erin Shea

British fashion house Burberry is promoting its iconic trench coats and other waterproof products through a weather-themed email campaign to get consumers out of the summer mindset.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Genesis House presents winter light installation
  5. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  6. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Burberry expands shopping experience with AR tool
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