Mobile
July 9, 2012
By Tricia Carr
British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.
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","iv":"19c7ab71d06418735d840ec0590817b2","s":"ab9be6f85872cf20"}
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