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Nov. 17, 2024
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Apparel and accessories

Burberry offers a look at how companies can navigate difficult times

August 4, 2020

Thomas’s Cafe at Burberry Open Spaces the brand's new social retail store in Shenzhen, China. Image credit: Burberry Thomas’s Cafe at Burberry Open Spaces is the brand's new social retail store in Shenzhen, China, exhibiting how the company is testing new digital/retail hybrid ideas. Image credit: Burberry

 

By Dianna Dilworth

British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
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  9. Viceroy Hotels debuts narrative-driven brand identity
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