Mobile
August 15, 2012
By Rachel Lamb
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
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","iv":"74e3f66a0992f335bb15da3d17802531","s":"c1a3556db249f7ee"}
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