Mobile
August 15, 2012
By Rachel Lamb
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
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","iv":"464cf6794d5df05f766f915a3f30d1bd","s":"2d888ab541f5ffc1"}
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