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August 15, 2012
By Rachel Lamb
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
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ZevqaFzUY7huvnachD\/9Hp4P78Yxu9\/G69j0z90mAww3eXd9p\/opOsczPJPSAOJFjD1vQWTBtERBPDv3ggyrqk8dkG0w7hkwsF\/c4kpE1l2LQLiV14EUtn6b\/kDbPms70L4qWLvV7VXJv32G3T4AHItl\/dfW5tm2YSpH4X7XdpQlEkrh+reJaRwCpZcJyjCr5XA8v4dVKHd2ZmRrziEZD2p6OhwZW9IaMgKDy9PCqU3rNXR98BpLdNeVfPIUsoGXcwyt0wPN1dvDnWDkywTp1vc6TjjDWiWcnjTz0Boj4d15x0O8\/TAdZcFh1ngayLUz+NinN15+Td3c9GgyUDZUnkayDrlIfSPZIxOTRtube\/doGjasVs+cn09bFFQRmiUfTCHBwn1CD2dFTp7YPiXi3+0CrGiWrlzNBhMSiL2TWU3wMBwQl25LleDoh0mvEUe3UY\/1cQdufhqtYEh1uuQYjOJz2djOha3Z79bmgb8+QYxz\/oiMHuqpVGFLgcwqRnLO2rB5qNhUNwBBNdbv5sL5giws7rs6Sjt2YfEbvyuzRAWPUyHo+LluJteuZZHFwG4HRmgqmOspMam\/MgisMpytpkJqzGudFjw\/4iGKA5plHZysd1QzwQBIu0w4ohhkEJPLVvKvhBQWEffYr3RwsyKZCBUGaiZlN60yuRPebsqB8vdSrMJqldXqTmq5e9lK\/fCaXD6\/gXhtrdSVyV\/g0zGJ5LdS4MwhnZ0sa+x96CiA+9liCmLMGJ4gvTk2i+Uh2ZZtUkGBtpLi6seWDPnbrGRC\/qy48zv7iuD\/W50v\/yifiYU\/BhKmnRviglzIwDXumia4NrnjCGAnEyYIe5Wf8Zmiw2tHIYPFnpvT7ykyDNQPgDMK6Bq3BJf4iiQH+EJA5rG8a0hGg++JI30oTyQ+fBKD1eczvqpnqm6xcNiVrs2hdApNyNHRqmcR2SxHtTb03MOoj6+5pqjjbCz9y\/ijBM6uowxpIrlawvJ25lA4ehr\/wjs9u3YQCkGxjDszqYbl+6OVJ1\/+EXP74BjT+QGNgLrGOEqIsfzytYSZhqr0WjC3Dr1CB4\/i+zbKRBKIdSWwNnktX4JrEB2IGxfFzutYmSJdpAK4aKjP4mBhKu\/94mOkIRdGftKiGSgSPiFYG6Z99Elxh8JXcQcgkpevswWP1T7pmUe0sQyGmlNOMJaCY+YUO7I+8j6R6IDbpYn\/oM670T4kCHLTuEekwfMr2JrRUQ7iHfkbDw0cy0gMF4mZ1AtyINnqXfQ5HPxHhavGJRXQpyTVtJFRCQGN\/zmX6gLw43cJqRrfSRxuWLOPDRAzGYSrtYO2pkj\/P1UBlNQ8qivx8TdDwwp6YKz+u9e6+6PTSz6o6HdQLhJMgshDRzEcRpflyjDd68LpfquMr2KNJo5MobJ7My2NrhpkhuOTMSJ2mdx5Z\/UiRDN98FNv0UtWaofY6YvTU2\/cDUvibtq5Se3zC6phftkLwRlySs4O\/NtGfUqy15rZ34+QeLsvCFSSeByJO1gqWOIPhfiqWnwzdnam+C8l+xlLoWafrMBYXdzG0e54Fo1FkJ7aiM5mJCD9k03qnuwq\/Ffw6+jAILLaKe\/6HKeVtlXJgEHxoxpxK1ruJbucfZ7QBgqC4OpJgfuCQ5saoGnzDkTilXLKHWLx6gz5s+S2bJ6of7pHp9pR85UlOYi5+Rrhs4JJCVC6QCIc8Tzfi2T0K5rcv7VpUPh1d+vDkzoLJbKs\/8JUiT2CuqZWWQBABESalYYGRGzP2IAgbzATr4cOIX9ATD6oGR7gmgMOdCceh8LNCiwN4QeoMMXnkvN+AXQJVGilgg8jq9Qh2H673YBPRGbIJC3TDGfNFtm2aOQjuQymxe8q3zPcV5t2vgZSIgc7Avcv653UpiKHX7c6lHAM2XOvGneCO4aQGOIkK0PsibTcmwjPrihWgWRxOjpXmNEwJMFwlazhK+S+N0sTrbvOW3IFITUhiplY55dXMnQPqnpGbykove+btI799ohQZYA5S7XFYveo+K5x918\/+Pc4u+7mfApB\/z\/ECJFU3oRMeraRHfz7IL2qo5I5vsfpiLpWrmssrZWAuwhaTzoL0NuGC+\/EyEL7jSPv66JfdKK2e1NX+hV3MemYye36u9k68ifg7ZTEGf+3JOSwny61mGJU9idEOHR9T85SfNS81c5RfXuhkzyO9ChHW4jSKkbh9OI+lJjPaMM3XcwJ4+1p95mBj8QhQS6o4dK8D8RtwDbDTKQhnzXnUduyYzWmDCHRigJI9+vjDfa3+y5WgOoO\/\/dxxId5kOHuwQo6qohHaDWUXjbF0hdfYkJzAz9CwMdIK+SGYFyQY2iH98vKDzfS36j3HLmTsAvsF\/THFgIh5Ha\/l9Ro\/V1yMQ5Gw4bR5p5imDTOAekRhUzEVa\/x9XKWyZvGfhrBZ2j2U3F3hJU4+Ra8VwF9qUVGcUk0+BEZZV0qwbyX\/yLTYJdbQ4OWih\/otF9+jU0axDMO\/Uky6+llY7532F1qhq7EhSvoPgWzUUiHvnIasctOHtJ2anhsFwGsUcvMKLFnKAb2hV31S0ZpjOb5yjFYy2FYVn8wCFVPe97sEO2Vbo7sa1LAkDeYHd9sGn8cq\/O5HXh2w41YpN0pBQifpFqKsXjbEBiSjXOjPFDzRF2s938yiaVkIt1zOxw0fXy2GTStarjktptHILAnWlm7plVcnIzvEuUttiQRe7PvZkqOEJAJXkcnIzCT1BonjB0IRx9i95+GNqpVKjo++jMHyytt4Xb+7pmHqX6as0w\/FtGFlhwBvzu2DiqFh4UjzjuPiDPu6motE6A\/vdIOJ3cDckTmQy7v9UPzu68GvaldVUBzf6iJf7MNg58uWAZhRj8xNQ2QoyJbPnB41aquyHQcglIjBmZN4341dtDE+XjI4k8ySI8UJjrtF98DOuIuqgUymOo39rCvxU314h06PnLBc744P9MS0v9P+xLlMRQ+VEQsDNP44gtCu0iCB4\/60ELdV0CEXIDGxTdmDMKJ4eDNdIDIUgFYx2wdrVjshoKo9Ovxnigv8Fej3fMXcRkhErlqkhCwStZrctnV\/zqwhgEpUCt5Y3qRbbLb3osbJALc5MOQv\/y9nduIzGrf4mp+ngfhe\/lZbrbpi09o4n1smPzX0hUEzsFMYVFtP8jpNQNMK8wwDTnjh6k6t5QsPgDpJ6XecHCSoSMdnEbpJvzHj0hfX9\/oJwENnL3SPdWDVslO9+sluoPj71NreAptavsb\/MhzdQFSW503Vmwjv8JD14emluoc30D9Ed7KuXgzcBUBUE2aLSvioyzCjDFtPJ5kYt5n9J1+Fb3VOMwDeyV6TDVWDoY0EEVI35qqqy2vUY\/diodxPn5o3nYLwjC7L57EaFlNdjHoHRK7quzoV7HIGICpnuWafNbPd0Gg5qsCWsk+K4jQe93R1JG8XGs4MITmPIAvpjVtaditQ\/BCkXGOgttcMAv2jbzktGekoZ5+6YCawz+JAly0aUQ+s0\/pe2r8\/4W7E9qySNantKbSOe405lrnr4KVlCr1nHMrD6r8V1D6X5Hpm3N9yXXgEHpIwFQGVjguwQS\/kmmmgnGgztQ4ogXrS15gG5WUcLChyiKYH8BEGyq\/vN17\/xHitapEMLHlajb0kpkBqiFaDExYTelGZzXlvRjQqA2RwRmmQN3pcKLsBvAKBnjBn7ymdwnnIcRIsk4KqXn+t7+2CwBlk9kDRJguKOBrGmevv59NDDDECrxblJb+4exVA43Ch8M+m8yssZgWsHuGXNvE82JJh3035JuO\/PSs3aDcHEh+BZyTwu4ipjXnvlUbf8uIEBXKtA8DAOzu4vBtGGoJNg8m4Er8Hh6UuYWkLKl8c6r6JnOJl6TY4mG8LDGzR0rMgh3220msmz7oUPpDDSDQ\/dB1f2d2hZtN82hYwKmjGsXcbSCfch11dEZk5\/jOizZAmydcazaI8or6svmv\/5AoqDS0EcPWI+ZyrjLSx8f1V\/FHFlPxcsvTvTg2++T70RncKjh+zsrw10vVbFX9iFYv5GM3Zr3DS5ozqlRw+cW8n45DbDcB5QuNsc+Vnh1nxjmvy1Do5lx2CgZznA0tQ5u7AWxU8MDEgmEob\/1D\/wzJkeOkizqRBCKX2p1kTsNz\/R4g6aKUUC4+S1EP56MpxmWyE88+fIMZEYiD7p\/kmmKhWQS6SgyAav0rRriJf3+c9EHGc6d9GSfcjUtgqINVDepjJ+v3W7g8sEpSe\/9B\/AfiFNFu7dRHeY5y8e6zt\/XcyjKGWdOwb6FffhttxIXNnGI8XdQAnP7SdX2MOMgMGCejb7uFn\/LPagkxfmrHF5YBO2dPoIeSY+VrGPcRnKkWoj\/AechTrZgj7jnOEoTRiE0VMkasIL6bPJrRjIIBJBxbdlKrLto58DeKqBqGr43JEdcZcM3UYpPnfCA+XSEe2aNdDx1uFpjGRR6b17DGODh6sfT04TLdTYtZABwtd+KTtorK03hbxV5q8ztBUQRtQUy+d307VcfhewE45KZfcdIqtDfk5BYxttwpxhVrtJMKjc5quXsBGyAgJ7U+0zkHBKPNXWg+0s99I6LIlbTwHu7jYGw75tebuBZdUI1QH4putBqYczSHaE\/n02xerU2KVn5hTYVUqGHdNsFahMqMqhsnVYsCq\/Y+eqohi5ALE47e4zlGM3xlAVUwo+SSE9nq\/aVByYMKWak\/ddAAYQsSzJJulwatyz+oF2alZLdEpo0cikHgub4T2EZfTLKxQpNX7rk4MBSlVvlRsPmg1\/m5YDHbESZiZl46Y7aWn89d03Uabg+fUwSxhcI\/jHS6Nr+8F+Q3akCCZSv8DYOxljgkQO9sj40LooWVbsBTsoTfU7kRpapPjWOJFPTM4F4SCoWn9kq766PWF4PNnK7ZRF5l3TwAHYFNap\/+i3rDUND8E3i3gWR4dp9NHJSENiaPlercVvXLkUQLRNNdPs\/qPXN03WTsTPZM35X0AT5CQ0oeEp8nQYvDSSnZFyYVB\/28hzGZ+Ch+iGMGPzzH4TSTBJBgNNp8fjfidJc2b\/psXk1XH8r8lw45ocV\/rL8q7wv06R2yJ+L8acSgD7UFJzLpwMqAWehECR\/Txd1ITQ91lQJ1qJmcmw6hdzIPonV0F2WGXLT9OTI7f+Lw3jWNAPzKDHKw77tzeYGxIyoVfMktEtUuTW9zmWkzzWEbpzmko0gx0xi1wAg9\/O8OL1TH7GRk0mkokAf6YeR33jG4PPLr4joR6Ymzw05GMHwvZv7ZcgxiMhUdR4wcTmonE+yCRGVZJaO442Ilr0kU8bCJW7VWVCTkpQIyyfuvDGzWvSwfonL3Paw05G95igoxoEh8CA5rAC9gKSirgAtWNvBO86BPJLpOOfGGd1ZXEO1YwelqyEkgLsRdoc7NGwCmh1\/ctLRPhdD4BGVRT94y8eQcRsheRfVEboZpSNAozbhlzFeJpYZjaTCiERKmvQ0PwUOKQ\/hUuG3cjJ0cl\/Lur21i145znDEV8Km0QG21cN\/A8qrOZnPBv1SMrAWWriD8en5HtdCON+MHsdVLfYODAJGXOfz2RqWfGDgNDuwa14QvzNvEI1bH4WKaIR7cJ2y8dEBS3AhmhECXa5fJSfCVVAO2vD+VGpZkAtZkYnDJsb+3DtQ37pdcZvEFUnxAleRrMoXhivRAzkNdWAHm5bdDuUoSiUT+H6VtGsZX9yWe\/y52Br\/xQeIzqFSA7WCo9+ROGV3ZhkXdbkcta6pS0DVktmoCUe\/PszIs74O1aFc\/gCg5Jr9+5VNRtwjsawhJmDX\/oq4H5GrMMbYNiZ6UceJniVr7SQHA4e\/5xlKURBRiHDo8L+GExoAg2R+UOPhRNDNrlKjeitr2iPartJmmZGLfPaNT2XB3T2NS+KAiWbfrlQ\/ud4l8yEPBlHffX5yI69eAsEV1ROmAFcxZCIA\/NBPJBAtbUVbW3wwjDK8NEH6VWlejJfzQE3XO1Wl0MG\/tikeM7PBlK68iCmZM\/hUkSaA2710SsIpXrHG0ZvLvSF1oybPM1PUd0Ji1Jwo1av7rM7qyGEFbOB4yEPCT8k1tQnRG102pY3swu8VieTjWO+jtjFHLKQsPFAcW00LZb3eBM9LZSorbwWg9NE75L\/8kmh4DG6qPv387W+HjECsB72YcG0yziBqdUt7haMOeXDv1OS5yMAUiyw8BPFsYEEWOKcFnEg\/UqAHd57GWDs8oLQaDIOorLxXGZfjLkdctFLyjra1+HLLE74srvt9pB5jBAqlzZOFSaDwdgliYiDjGbm4nKQgDNusSCdTnE1y8XYPqIKfkoUScdUJrb+65z58zMUR8M3eKiCzgWsBv7hYgNc\/LkcgwckmrIl9zfgdLOGjWKA6EYfzfACy2cEDwXEPaZB0zp+cJqmJlK0WF\/BhGP2wDcFMaBztwsdfHlxZwGeQayujG3C95RnvWnL4vEzueYZEjJZVut4vHo\/KOkfO8zH\/v05jDsdwX7kwv9403yw2J7NaxRf0+QpIfXYftxWp535EBeW2\/AR8mPfAtX6\/6kumQszsf8qID9Qb3lGfCNhVppjrE5fY1FQNv5Hfq5O7ov64ZhyzRAfZPN6ZTKl9LC66HbHeZx\/WQ0L6pO2SauXiPFkDurHmTc3bxucnTx4NTkQ2VZHo0vhQwalTtpKPVJ2diOTweW6FAgjYhwrCYNCmS2vBEIx6qfgo+kDPQLVhkpjLMbo1J\/YzYtELtg6nIZwbELnITmFGSOVB4Jur\/06DlCFvl8SPaq4Itv4VR2MTHbBVdFhIZsls2hCRZ6JgN01n1pJlFQ+injeBEotEvIasByiW89DSJAwPOR0wyh1PFxaioLnOCNT5VAMnnhJBDz9xcdUdwGqmlnhqP5XgJAs","iv":"362e0f27a6e8ada32aefc39813f621ca","s":"dae21cefac5e066c"}
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