Retail
February 7, 2020
Burberry's structured TB bag was reimagined for 2020 Chinese Lunar New Year in vibrant shades of red – a symbol of joy, vitality and prosperity in China – complete with its Thomas Burberry Monogram clasp. Image credit: Burberry
By Dianna Dilworth
Burberry has closed 24 of its 64 stores in mainland China and the remaining shops have cut hours and see major declines in traffic, having a negative impact on the British fashion label’s retail sales in the coronavirus-plagued country and its Hong Kong special administrative region.
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