Today in luxury marketing:
Burberry stores in China get digital makeover
Burberry Group PLC is outfitting its stores in China with the latest digital technology, including touchscreens for customers and iPads for staff, at the start of a global campaign to shake its stiff, older image and win over younger consumers, according to The Wall Street Journal.
Click here to read the entire story on The Wall Street Journal
{"ct":"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","iv":"d90bafc4904fda52f9826de7df478b45","s":"c999ddadf20b5bcf"}