Today in luxury marketing:
Burberry stores in China get digital makeover
Burberry Group PLC is outfitting its stores in China with the latest digital technology, including touchscreens for customers and iPads for staff, at the start of a global campaign to shake its stiff, older image and win over younger consumers, according to The Wall Street Journal.
Click here to read the entire story on The Wall Street Journal
{"ct":"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","iv":"427f2fa10e21f9daeca2f79d5ab21e1f","s":"6ad00366b1824f39"}