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Dec. 24, 2024
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Apparel and accessories

Burberry is first luxury brand to use Apple’s AR toolset

September 29, 2017

Burberry's app now lets users project Burberry designs onto their surroundings. Image credit: Burberry

 

By Danny Parisi

British fashion brand Burberry is working with Apple’s newly unveiled augmented reality tool kit to create an application designed to cater to tech-savvy fashion lovers.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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