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Apparel and accessories

Burberry gamifies capsule release with product-themed platformer

October 22, 2019

Burberry's monogram puffer capsule. Image courtesy of Burberry

 

By Staff reports

British fashion house Burberry is heralding its latest product launch through a branded platform game.

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  1. Just how disruptive is Airbnb for luxury hotels?
  2. Prada Group bucks slowdown with 18pc revenue boost
  3. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  7. Orient Express lends locomotive to 'Mission: Impossible' crew
  8. What marketers must know about luxury consumer tiers today
  9. Tokyo now home to first standalone Aman residences
  10. Fendi opens new boutique in Hong Kong
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