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Nov. 23, 2024
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Fragrance and personal care

Burberry flaunts edgier take on London roots amid creative transition

October 5, 2018

Burberry bottles up the essence of London in Her fragrance. Image credit: Burberry

 

By Brielle Jaekel

Amongst a series of creative changes within its business, British fashion label Burberry is bottling up the essence of its hometown with a new product touted by a well-known face.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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