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Nov. 16, 2024
  1. Authentic announces Barneys New York Residences in Tulum
  2. Louis Vuitton goes big with temporary NYC store
  3. Genesis House presents winter light installation
  4. Dior goes for gold with flashy J'adore campaign
  5. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Alexandre Arnault named CEO of wines, spirits division at LVMH
  8. Saks Global, Authentic Brands Group band together for joint luxury venture
  9. Luxury’s new direction as markets and consumers evolve
  10. Dior presents contemporary mascot in new marketing
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News briefs

Burberry, Cuba, The Met Gala and The Connaught – News briefs

May 4, 2016

Personalized Burberry scarf for James Bay Personalized Burberry scarf for James Bay

 

By Staff reports

Today in luxury marketing:

Burberry tightens brand strategy in US turf war
The brand is more reliant on contracts with department stores to sell its products, leaving it vulnerable to markdowns, reports The Wall Street Journal.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Louis Vuitton goes big with temporary NYC store
  3. Genesis House presents winter light installation
  4. Dior goes for gold with flashy J'adore campaign
  5. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Alexandre Arnault named CEO of wines, spirits division at LVMH
  8. Saks Global, Authentic Brands Group band together for joint luxury venture
  9. Luxury’s new direction as markets and consumers evolve
  10. Dior presents contemporary mascot in new marketing
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